This is a very upbeat documentary from 2017 showing how the vegan movement is going mainstream with more and more people supporting it, including celebrities, sports stars and musicians, and how the treatment of the movement in the media has changed considerably.
It also documents the way the affected industries are responding, or trying to respond, with misinformation, slander and legislation to combat what is seen as an ever-growing threat to their livelihoods.
In this case the film spends less time actually showing the atrocities committed against animals every day, which has been well-documented in many places, and concentrates on how the message is getting across, and how it is now being received worldwide.
This is a fast-paced, well-informed and entertaining look at the vegan movement, and for those who can’t bear to watch the actual abuse of animals, will bring them the information they need to reform their lifestyle.
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to see an album of stills click here